Product shot research Shampoo/conditioner research

As both my products are linked with the same research i will put it in one post.

First of all I looked at TRESemmé’s official UK website http://www.tresemme.co.uk/ to establish how they promoted their products visually and I noticed that pretty much all of the images were shot against a dark black background,

As well as looking at TRESemmé’s website, I thought it would also be usefull to look at the products if their competitors

although i have only uploaded an image from http://www.headandshoulders.com/en-US/index.jspx I found when doing my research that most if not all the other competitors shoot their images on a white background and that TRESemmé do not conform to this usual way of photographing their products. Perhaps this is to give consumers the illusion that TRESemmé products have something thats much different when compared to competitors.

this is research that I looked at for the conditioner

I have looked at the Pantene website http://www.pantene.co.uk/complete.html at an image on there and found as with many of the shampoos thats the background was white.

the images below were sourced from http://www.tresemme.co.uk/ http://www.herbalessences.com/en-US/hair-care and Radox for men website http://be-selfish.co.uk/men